Empowering legal professionals to define their goals, elevate their visibility, and achieve meaningful careers.
Empowering legal professionals to define their goals, elevate their visibility, and achieve meaningful careers.
Practice Growth Partner exists to help lawyers and law firms grow with purpose. We empower attorneys to build sustainable, fulfilling practices through strategic business development, personalized coaching, and thoughtful execution.
We believe lawyers are at the center of progress. They shape the systems, decisions, and relationships that move businesses, communities, and society forward. We believe the legal profession should reflect the full diversity of the world it serves. We believe that lawyers do their best work when they’re engaged, valued, and aligned with a practice they love.
We help lawyers and law firms grow—strategically, sustainably, and with intention. Whether through coaching, planning, or implementation, our work is centered on people: strengthening relationships, elevating visibility, and building practices that align with individual strengths and firm goals.
Take your career to the next level with our signature 60-day program, designed to help you clarify your ideal practice, build strategic relationships, raise your professional visibility, and establish lasting growth in your legal career.
By the end of the Level Up Program, you’ll walk away with:
At Practice Growth Partner, we deliver expertise and proven strategies designed specifically for legal professionals.
We are deeply invested in helping lawyers and firms build meaningful, rewarding practices through strategies grounded in experience and tailored to achieve lasting success.
For firms built on reputation and referrals, our Fractional CMO service helps you define your ideal work, attract sophisticated clients, and grow strategically.
What We Offer:
Let us design and execute a tailored plan to raise your visibility, position your firm for success, and secure the work you want most.
Our attorney business development programs are designed to provide structured, results-driven training and coaching that equips lawyers at every level with the skills, strategies, and confidence to build strong client relationships and drive revenue growth. Combining group training with individual or small-group coaching, our programs ensure practical application, accountability, and measurable progress. We track activity and key data points to provide firms with insights into engagement, effectiveness, and long-term impact.
Designed for established partners looking to refine their business development strategies, deepen client relationships, and expand their portfolios. We focus on high-level relationship management, strategic growth planning, cross-selling opportunities, and succession strategies to sustain long-term success.
For lawyers transitioning into a partner role, this program provides a structured approach to client development, internal collaboration, and market positioning. We help new partners establish business development habits, identify growth opportunities, and leverage their networks to generate sustainable business.
Business development skills should start early. Our associate-focused program teaches fundamental networking, reputation building, and client relationship skills that set the foundation for future success. We equip associates with the tools to confidently engage with clients, develop a strategic approach to business development, and stand out within their firms.
Creating and growing industry-focused teams requires a strategic approach. Our program guides law firms through the process of launching and strengthening industry teams, ensuring alignment with firm priorities, effective team collaboration, and targeted client outreach. We work closely with team leaders to develop market positioning, execute client engagement strategies, and track meaningful progress.
Each program is tailored to the firm’s culture, priorities, and client base, ensuring practical and impactful development that aligns with business objectives.
Bringing in lateral partners is a significant investment—one that requires a strategic, structured approach to ensure long-term success. I work with law firms to streamline integration, accelerate business development, and maximize the firm’s investment in lateral talent.
How We Support Law Firms:
With deep experience in business development and lateral integration, we help firms create repeatable, results-driven strategies that ensure lateral partners are productive, engaged, and positioned for long-term success.
With over 15 years of experience in business development, sales management, and professional coaching, Lana Manganiello is a recognized leader in elevating legal professionals and their practices. Her career spans leadership roles in business development and marketing, where she was directly responsible for driving growth, managing sales teams, and creating strategies that deliver measurable results.
Lana’s guidance is rooted in both personal experience and her extensive work with hundreds of professionals across diverse practices, goals, and personalities. She has partnered with AmLaw 200 firms, boutique practices, and individual lawyers at all career stages to align their values, goals, and strengths with actionable business development strategies.
Career Highlights:
Lana’s commitment extends beyond her professional work. She actively serves on boards that advance equity and access to justice, and she’s passionate about supporting attorneys in creating a positive impact on their firms and communities.
Lana@PracticeGrowthPartner.com
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